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Brian Polister


It’s not often that someone opening a franchise comes to the SBDC for help, but when Brian Polister talked to his banker, they sent him our way. The rest of the story is best told in Brian’s own words:

Working with Shannon on my budget, projections and business plan early in the startup of Culver's of Grand Rapids made me extremely knowledgeable on my numbers. This gave me a great advantage going into training as most other Franchisees were not aware of the numbers side of the business. I am now able to recite from memory numbers of my costs and projections. This impressed many financial institutions along the way. Shannon worked many days and late evenings on the continuously changing numbers. This in turn, lead to successful private financing. When I started working with IEDC, I thought, “Do I really need all this?”, as it was a lot of work. Now I know Shannon was a key element in getting this 2.9-million-dollar project off the ground. She always had my best interest in mind and continues to follow up on any needs I may have. I would highly recommend Shannon to anyone starting a business, large or small.

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