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"A Happy Little Botancial Shop in Duluth, MN"
Ellie Just and Sarah Bjork specialize in nature inspired floral arrangements, often featuring Minnesota grown blooms. The two are embarking on a new phase of their floral journey by moving their shop from downtown Duluth to the Lincoln Park Craft District.
Just and Bjork put down their roots in the floral business in 2016 when they bought the long established Angela’ s Bella Floral located in downtown Duluth at 138 W. First St. The previous owner of 16 years, Angela Stocke, wanted to branch out to an entirely new venture in life/business coaching and was excited to sell the business to the two young women entrepreneurs.
Just noted that Stocke was also a mentor for the logistical side of the business. “Angela shared a lot of the logistics of bookkeeping, office work, etccetera. When we were transferring ownership, she took the time to sit down and explain the details of the behind the scenes of owning a business. This has helped me develop my own systems for operating and growing our business.”
The two have also consulted with UMD’s Center for Economic Development (CED). Bjork explained, “We have been working with CED since day one. They have provided so many amazing resources to help us make these big decisions. such as a Profit Mastery class and making projections for the future.”
“Mary Lundeen at the CED has literally been with us every step of the way,” Just added. “From connecting us to other local resources to paying the cost of education classes out of town, she’s always been there.”
While understanding they had a powerful legacy from the strong reputation of Bella Flora, the two also wanted to indicate their new ownership with some rebranding, starting with the name.
“We wanted to keep a portion of the original name and we felt like Flora fit our style better than Bella,” said Bjork. “We also wanted to reflect our love for our Northern Minnesota home, so Flora North seemed like a good fit.”
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